Marketing

A recent study revealed that marketers at large companies will focus on mobile-friendly design and automation in the year ahead.

What are your feelings about ad formats? Love them or hate them?

B2B service buyers cite a vendor's reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, according to recent research.

C-suite executives at enterprise companies are bearish about the United States economy, according to a recent survey by West Monroe.

What are the effects of including personalization, adding emojis, and using common words in email subject lines? GetResponse examined nearly 7 billion emails sent by its customers in 2021 to find out.

B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2. Read the full article at MarketingProfs       ...

The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.

The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness. Read the full article at MarketingProfs       ...