The Content Preferences of B2B Buyers

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24. Read the full article at MarketingProfs       ...

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Why—And How—U.S. Companies Are Preparing For Increased Investigation And Regulatory Challenges

Survey of legal teams shows companies are treating these risks proactively instead of defensively.
The post Why—And How—U.S. Companies Are Preparing For Increased Investigation And Regulatory Challenges appeared first on ChiefExecutive.net. ...

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The Real State Of Digital: Surprises From A Survey of 500 C-Suite Leaders

A survey of more than 500 leaders at U.S. companies by Chief Executive Group and Amazon Web Services reveals a sizable shortfall in the organizational behaviors needed to drive business growth in the digital age

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Inflation pounds small business optimism to 48-year low

While the NFIB said price pressures have eroded optimism, the Federal Reserve warned that rising interest rates may complicate efforts by companies to pay off debt.

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How to Create a Winning Digital Marketing Strategy in 2022?

How to Create a Winning Digital Marketing Strategy in 2022?

How Can You Create a Winning Digital Marketing Strategy in 2022?

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Here’s How Digital Marketing Impacts Your Business Growth

Digital marketing has changed the way industries operate and handle engagements with their customers. Here’s how digital marketing affects your business growth.

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Create a virtual watercooler to spark innovative problem-solving

When communications within teams gets difficult -- a scenario COVID-19 has exacerbated -- data shows that there is less sharing of concerns, and less creativity in addressing them. What's needed is a mechanism for reproducing those moments of innovation that occur when people share experiences. Here are four ways to develop virtual watercooler moments when it's hard to get people together.

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